Thank you, Ambassadors! 

Thank you for serving as a Carroll University Social Ambassador! As we Drive Tradition Forward, we are delighted that you are partnering with us to help spread the word about our #CUonGivingTuesday campaign on November 29, 2022.  

We encourage you to post on social media, email, call and share with your networks prior to and on #GivingTuesday. Sharing using the social media buttons right from the platform is a great way to help. We’ve also included some sample language and images below if you’d prefer to create your own posts or emails.  

You are integral to the advancement of the mission and objectives of Carroll University! This guide will provide helpful information regarding expectations and materials for your use.  

Goals for #GivingTuesday 

• To raise $200,000 from 400+ donors 
• Support The Carroll Fund & Current Scholarships 
• The Carroll Fund: $100,000 goal 
• Current Scholarships: $100,000 goal 

Key Responsibilities 

• Make a donation! A Gift of any size will help drive tradition forward! 
• Add #GivingTuesday to your calendar for November 29, 2022. 
• Bookmark our URL - http://cuongivingtuesday.carrollu.edu/ 
• Follow our social media channels:
  o https://www.facebook.com/carroll.university
  o https://twitter.com/carrollu
  o https://instagram.com/carrolluniversity
• Serve as a positive voice for the University on social media.  
• Share posts regarding #CUonGivingTuesday. 
• Share content based on provided schedule, using approved content and appropriate hashtags.  
• Be comfortable responding to questions and interacting with alumni, family, and friends of Carroll University. 
• Review Carroll’s Social Media Toolkit (below) 

1 Week before – November 22, 2022 

• Change your Facebook, Instagram, and Twitter profile/cover photos 
• Share the Carroll University Facebook and Twitter pre-event posts 
• Announce #CUonGivingTuesday in your social media platforms 
• Take a photo in your ambassador t-shirt and encourage others to join you as an ambassador 
• Tag Carroll friends in your posts 
  o        Remind your circle that we are one week from the event on November 29 
  o        Ask your friends to spread the word via email or social media  
  o        Ask your network to support The Carroll Fund or Student Scholarships  
  o        Let your circle know that you’ve donated and tell them why  
  https://connect.carrollu.edu/givingtuesday 

2-3 Days before – on Saturday, November 26 or Sunday, November 27

• Repost about #CUonGivingTuesday on your favorite social media channels 
• Tag Carroll alumni and friends in your post 
• Make your gift early http://cuongivingtuesday.carrollu.edu/
• Become familiar with #CUonGivingTuesday challenges which can be found here: https://cuongivingtuesday.carrollu.edu/Challenges/

Day of Event! – November 29, 2022  

• Post/share on social media throughout the day using our Day of Launch posts 
• Take a photo in your ambassador t-shirt and share it online 
  Morning
  ·    Email or post on social media
  ·    Ask your circle to support Carroll’s #CUonGivingTuesday
  ·    Promote morning challenges
  Lunch
  ·       Email or post on social media
  ·       Provide update on Carroll’s progress
  ·       Thank those that have made a gift
  ·       Promote afternoon challenges
  Afternoon
  ·       Email or post on social media
  ·       Provide update on Carroll’s progress
  ·       Encourage your circle to make a gift
  ·       Thank those that have made a gift
  ·       Promote evening challenges
  Evening
  ·       Thank everyone for their support and share latest progress

 Questions? 

Contact Cindy Trione, Director of Annual Giving Programs, at ctrione@carrollu.edu or 262.951.3018.